The team worked closely with Umdasch and product supplier Ansorg to develop a design concept called ‘Girl in the City’. The retail scheme captures a modern city scene and features an efficient high-output LED track-lighting system that was used to accentuate the choice of materials in the contemporary interior.   

To bring out the colours of the fabrics and materials used by the designer, extremely efficient high-output LED track lighting with a high Colour Rendering Index (CRI) was installed. To minimise the visual appearance and retain a clean ceiling layout, the track and spotlights are hidden within gypsum coves.

The spotlights have a narrow beam that focuses light directly onto the merchandise and avoids any unnecessary light spill, while creating visual contrast between the circulation zones and product displays. Each fitting also has a deep reflector to ensure that there is minimal glare, providing visual comfort for clients.

Around the perimeter of the store and within the ceiling, flexible LED strip lights are concealed in coves to create a comfortable ambience and add a layer of indirect illumination. This lighting technique is also used within the inner circle of the concentric ceiling feature, whereas the outer rings house recurring recessed spotlights. The result is a striking central feature that draws the eye of passers-by into the store.